Selling Your Polymer Clay Artwork

The Tourist

Creating with polymer clay is fun, addictive and costly if everything you make stays at home with you. Don’t get me wrong, that can be a good thing if you can wear a different necklace, earrings, and bracelet set every day. Have polymer clay art in every room of your house! Light switch covers in the dining room, cover vases and sculpture the livingroom, covered knobs on the bedroom furniture and mosaic tile mirrors in the bathroom. (Did you know you could replace all the buttons on your kids clothes with polymer clay……..oh never mind…sorry)

Then you start giving your masterpieces to your friends and relatives. And they love them, the first 3 or 4 that is. After all how many nercklaces, earrings, bracelets, light switch covers, vases, sculptures, covered knobs and mosaic mirrors can they use?

The time comes when you just have to find a place to showcase your work or just give it up all together. You know we don’t want to quit, some of us just can’t. So what’s to be done?

If you are reading this online, then you have the skills to find the right outlet for your work right at your finger tips. I’m not going to talk about Etsy, or ArtFire, or any of the other online places to sell. You probably already have a shop set up on one of these sites. If you are successful and are selling your art faster than you can produce it, then you can skip the rest of this post.

But if you are a bit frustrated with your online shop sales, then you aren’t alone. It’s hard to be the artists, the marketer, the agent, the packer, and shipper, etc. All you want to really do is make your art…..well sorry.. that will probably never happen for most of us! We will all have to do some things to promote ourselves. But maybe you are living close to a solution to your problem. Or at the very least another outlet for sales.

There are thousands of art/craft galleries around the country and almost every town, no matter what size, has at least one. Maybe you have contacted you local shop with no luck. Well how about shops or galleries within a hundred miles of your house? Tourist spots are fabulous outlets, or just busy cities with a reputation for “artsy” shops.

I randomly picked Jackson, Mississippi to see what I could find. I did a google search for “arts and craft galleries jackson, mississippi”. About halfway down the second page there was a link to the Jackson Free Press that said…………..
Culture The Fall Arts …The Jackson area certainly has numerous venues for arts of all kinds, from museums …. Chimneyville Crafts Gallery Works by 400 members of the Mississippi

That looked interesting so I click on the link and bingo! There was an article about the Arts in Jackson and the names of 44 arts and or craft galleries around the city.

The next step was to check over the list and see what sounded like a good possibility. I found several, the first was Chimmeyville Crafts Gallery. I did a google search and couldn’t find a website for Chimmeyville Crafts Gallery, but found out that it was operated by the Craftsmen’s Guild of Mississippi, Inc.

I did another google search for the Craftsmen’s Guild and found their membership page

These were the membership benefits for $75.00 per year.

Benefits of membership include:

-Invitations to show and sell work at all sanctioned Guild events such as the December Chimneyville Crafts Festival
-Referrals to other national and international festival organizers
-Direct referrals to collectors, buyers, designers and wholesalers
-The privilege to sell and demonstrate work at Guild retail galleries and exhibits
-Direct referrals to feature writers, authors and producers
-A quarterly newsletter with articles designed especially for the professional artisan
-Invitations to special members’ meetings, workshops and social events

Notice that you can sell and demonstrate your work at Guild Galleries, I think they have two.
Also there is a referral service to collectors, buyers, designers and wholesalers. If I lived within 100 mile of Jackson, I would be a member of the Guild. If for nothing else but the referrals. ( I didn’t check any further to see if you have to be present to sell you work. Some places require that you volunteer a certain amount of hours a month.) But I would still join for the referrals.

I didn’t look any further, but there were several galleries that looked promising. I would see if they have a website, find their email address and mail them an introductory email and two or three (low resolution) photos of my work, asking if they might be interested in featuring them in their gallery. If you receive a positive reply, then an appointment can be arranged and a road trip planned. Find a friend to go with you and make a day of it.

Next post I’ll talk about the importance of pricing your work to sell on your own website shop with enough room to then be able to sell to the shop owner at wholesale. You shouldn’t undersell the retailer that is carrying you work.

You can do this kind of search for any city you live in or near. We have a great advantage outside of the internet. Not many people have seen the fabulous artwork that we are making with polymer clay. We have the opportunity to be the first in a gallery, shop or guild to offer polymer clay art for sale. You don’t have to do craft fairs or festivals, (even though they can be another great way to sell your work).   It may just be a matter of finding a couple of just right galleries close by.

Good Luck, let me know how it goes.
Part 2 Pricing Polymer Clay Artwork to Sell Wholesale
Part 3 Mermaid Bracelet Listed on Etsy
Part 4 Inventory Lists for Your Polymer Clay
Part 5 Display Cards for Polymer Clay Pins and Necklaces
Part 6 Creating Tags for Your Polymer Clay Creations