27 videos, step by step, beginner cane workshop
What people are saying about this tutorial.
jennifer rose
Just finished this first workshop on how to make canes, and I must say I learned so much. This is exactly what I have been looking for, someone who could explain cane making in a step by step that process that I could replicate. I watched the videos, went into my studio and began to create all of the canes Alice showed. I finally have results I can be proud of, and I say thank you so much for doing this workshop. My only question now is when do we get more workshops. If you are only going to take one online class let it be this workshop. Thank you Alice for your hard work, and your dedication to helping others learn the joys of polymer clay.
Why don’t we say “blonde headed girl” ? We say Red headed girl..so why not brunette headed? I swear I really don’t have too much time on my hands. I am just surrounded by these girls and now writing the directions, they are all I think about.
I’m trying to make at least 4 girls a day, plus work on the instructions and video script. It’s working, but the problem is the weather has changed. Oh it’s still hot, but a cool front came through last night with a cooler one coming in a day or two. They say “cold front” I laugh and say “cool” It’s like when the stores start putting out sweaters in August to get ready for fall. I want to yell, “we are in Florida, it will be in the 80s until after Christmas.” and besides that, they take way all the shorts then too. Crazy. Okay off topic. The point is I want to just go sit by the lake and read…….
I seem to be on a roll with these crazy bracelet girls. Here’s another one going to AliceStroppel.etsy.com I’m having too much fun here. I’m trying to get my stock up in my Etsy Shop, plus keep up with special orders and my galleries. Life couldn’t be better.
Red Headed Girl 4
Red Headed Girl 4 side 2
Black and White Cuff Bracelet
This one should go with the business card holder that I listed, don’t you think. Whoever buys the one should just buy this one too. I love the boldness of black and white.
Three more items going to AliceStroppel.Etsy.com. Perfume pen, bottle stopper and card case. All great gifts for the holidays.
Queen Bee
I had a special request for a wine stopper for a friends mother. She was “The Queen Bee” to her family and loved a good glass of wine. Perfect! I made two so she could have her choice. This is the second one. I wanted you to see the piece of costume jewelry that I used for her crown. Another way to use found objects to make your pieces unique. There are little bees flying around and flowers on the back of this fun and crazy piece.
Business Card Case
I’ve sold quite a few business card holder and continue to hear from my customers that they gets tons of compliments on their unusual case. I buy my blanks for all these great things at Boston Craft Works.
I made another profile face cane this week. I am working on a tutorial to sell in my Etsy Shop. It’s coming along and I hope to have it ready soon.
In the meantime, I’ve made some bracelets with it and another mermaid with the older cane. This mermaid is going to one of my galleries and the other bracelets are going to be sold on AliceStroppel.Etsy.com
To photograph these ladies, I used the background in the pdf that I gave you in the last post. These girls are truly crazy and funky, but I have to tell you, they do get attention. One of my customers emailed me to tell me her sister was forever borrowing hers. I love that!
There are many ways to take pictures of your Polymer Clay artwork and I’m sure you have figured out how to get the best picture. Staging is popular now, making the item shine in an environment. I’m all for it and think it really show items to the best advantage.
But for an easy professional looking photo, here’s a quick way to get started. I’m giving you are free pdf of a graduated background. The background goes from white at the bottom to black at the top. It doesn’t use that much ink, and can be well worth the cost of printing it. It is only 8 1/2″ x 11″ and will only work for small items.
I printed mine on card stock and have used it over and over again. Sometimes I use Photoshop to create a background like this after I have cut the item out. But sometimes, to save time, I use my gradient sheet.
If your printer won’t print on card stock, then print it on regular paper. Tape another sheet behind it when you are taking pictures to prevent the light shining though.
Down load the pdf gradient background now. Save a copy to your computer or print right away. Before you print, make sure the heads on your printer are clean, you have enough ink, and you might want to choose black ink in your printer settings.
I take my pictures on my porch in the brightest part of the day. You could set a small table outside in the shadow of your house. The key is for it to be a bright sunny day, but your item is in the shade so that there are not shadows yet plenty of light.
Tape the top (black part) of the background to the wall of your house or a box and the other end to the table. It just needs a slope so that the background goes up behind the item.
Place you item on the background, turn off you flash and take your picture. If you have a photo editing program of any kind on your computer, download your photo into it, make any adjustments and crop it.
Hope it helps those of you who have been wondering how to get started. You can always do something different as you become more experienced.
I always include a gift card with any purchase online. It just makes your item look more professional and it is a great place to promote your name and contact information.
I begin by laying out several tags to be printed on one 8 1/2″ x 11″ sheet of card stock. I use 90# weight. Again, I use Adobe InDesign, but I know you can do the same thing in word.
The tags are 2″ x 3″ and will be cut and folded in half to equal 2′ X 1- 1/2″. The picture of my “girl”, my logo, is on the front and any instructions and contact information is on the back. This makes a very nice gift tag for the customer if they are giving the piece to someone else.
I also send these along to the shops, it’s a nice place for the retailer to put the price and inventory numbers. There is one difference, the retailer usually doesn’t want your contact information anywhere on the item. The customer has found your work because of the gallery or shop, the retailer wants that customer to return to them to buy again. You can’t blame them and it’s good for you if you sell more items in the retailer’s shop.
If possible, use your name or the name of your online shop or blog as your business name on the tag in some way. Or the other way around, name your blog or online shop after your business name. That way, if a person doesn’t live in the same town as the shop, perhaps a tourist passing through, and really wants to find your work online, she/he will google your name.
Tag Before Folding
This is a tag before folding. I would have all my contact information on the back for an internet sale, ask the retailer what they prefer. On the back of this one, I’ve included instructions that came with my perfume pens. It is a perfect place to add this kind of information or a story about the item, an explanation about polymer clay or whatever might engage the customer. Retailers really appreciate this kind of service and so do your direct customers.
I was somewhere the other day, showing one of my mermaid bracelets to someone and she asked, did you paint the bracelet? I know many of you get the same question. Boy do we need an explanation on the our pieces! In fact I think that I need to do that right away for my next batch of tags. We have to educate the public and let them know the time and skill it takes to create something in polymer clay and more important, that if they purchase this item, they will have a unique piece and something to start a conversation.
Tag Folded
I fold my tags in half, punch a hole only on the top back side and add a bit of stretchy cord. I attach it to my item and off it goes.
You could make the tags a single piece and not fold it over, you could make it smaller. There are so many things you can do with this idea. I’d love to see what you already do or what you come up with after reading this.
Oh and by the way, don’t forget to add a few pennies to the cost for paper, ink and time to produce the cards and tags. Yes you have to have them for promotion, but it is the cost of doing business and you have to recoup the cost through your sales.
So there you have it. Lots of items to get you on your way to a clean, smart look for your masterpieces in polymer clay. Good luck and remember please, to have some fun along the way.
Part 1 Selling Your Polymer Clay Artwork Part 2 Pricing Polymer Clay Artwork to Sell Wholesale Part 3 Mermaid Bracelet Listed on Etsy Part 4 Inventory Lists for Your Polymer Clay Part 5 Display Cards for Polymer Clay Pins and Necklaces Part 6 Creating Tags for Your Polymer Clay Creations
I add pictures of the items to my inventory sheets that I send to galleries with my items. It takes time, but makes things a lot easier for all of us. Especially if the work is on consignment, there won’t be any question about what you sent, what you get paid for and what comes back to you if it doesn’t sell.
Shops and Galleries are going to want item numbers too. You need them for your records as well. You could just name everything if you don’t mind that sort of thing. But I have a hard time thinking of clever names.
The shop owner can list the inventory number on your item and be sure you get proper payment. They’ll be delighted that you have prepared your work this way.
I make my lists in Adobe InDesign, just because I like working in that program. Not everyone has that program, but you can make a list in Filemaker Pro, Word or Access or Excel. In fact the data base programs are probably the best way to do it. If you don’t know how, ask a friend to show you.
First thing is to make sure the name of your business, your name and your contact information is listed clearly on your inventory sheet. You should have a place for the retailer’s business name, their name and contact information and a place for them to sign acknowledging that they have receive all the items listed. You might have them initial each item as well.
For my inventory numbers, I use letters and numbers. The letters usually say what the item is. The top item on my list above is –
1. Item # – BRWF-210 (BRacelet With Face)
2. Description – 2″ Bracelet With Face.
I’ve assigned the 200s to 2″ bracelets with face canes. The next BRWF will be #211. So all 2″ bracelets with faces will have the prefix BRWF and they will be in the 200s.
3. Wholesale price is next. In this case the gallery will be marking the items up by 40%.
4. Quantity
5. Retail Price – For the owners use, they actually may want to mark it up even more. A long as they pay you what you agreed to, they can sell it for whatever the traffic will bear. Just make note of the price they are getting, so that you can adjust your wholesale pricing if you see a trend. Make sure that they actually sell the item at the higher price before you consider raising your prices.
I take this one step further. I provide display cards and tags with all my items and I’ll show you how I do it and some sugestions to follow in the next posts.
Part 1 Selling Your Polymer Clay Artwork Part 2 Pricing Polymer Clay Artwork to Sell Wholesale Part 3 Mermaid Bracelet Listed on Etsy Part 4 Inventory Lists for Your Polymer Clay Part 5 Display Cards for Polymer Clay Pins and Necklaces Part 6 Creating Tags for Your Polymer Clay Creations
Figuring out how much to charge for your work is difficult. Especially when you are just starting out and don’t know how well your work is going to sell anyway.
Which brings me to the first thing that you have to look at and be seriously honest with your self about. How good is your work? Is it well made? Current? Something that many people might want to own? I really believe that most people already know the answer to this question. If you are honest with yourself, you can compare your work with what is out there and know how it stacks up.
I’m not saying that it has to look like someone else”s work. You really don’t and shouldn’t want that. In fact the more unique your items are the better chance they have of grabbing a buyers attention. But is it well finished, would you buy it, is it different, colorful, eye catching…….would you take a second look at it if you were a buyer?
If you can answer yes to most of these questions, then good, you’re ready to market your work. But please don’t judge your work by what your relatives say or by the lack of sales on your online site. You know deep inside yourself if your work is good enough. If it’s not, then try harder, learn more, practice, we can all improve by spending the time. If you know it’s good and nothing is selling online, then it’s time to do something to improve your odds.
Next comes one of the most important elements in selling your work. Pricing to sell! The most important thing is to know how much it costs you to produce your item.
1. Cost of Materials – Calculate exactly, don’t guess. Try to buy wholesale if possible. Don’t forget the cost of having the items shipped to you or gas and time to buy it at a store.
2. Labor – How long did it take you to make the item? How much do you want to make an hour? How much is your time worth? Don’t forget to add prep time, ordering, preparing work space and tools etc.
3. Promotion – Spending time on your blog or any of the social media sites promoting you and your art.
4. Fees – Listing items, PayPal, internet fees.
So now that mermaid bracelet I just made cost me more money than I thought. But I can’t afford to charge less for the bracelet than I have invested in it. So I have to take the figures above and come up with a basic cost to make the item.
I could just charge this amount and feel like I made my money back plus a little bit for labor. But then I wouldn’t have left any room to sell at a wholesale price or give a commission to a consignment store.
Retailers typically keystone the price, meaning they double it. So if you ever want to have the opportunity to sell wholesale, then you need to price your item from the beginning with that in mind.
If you have calculated that your item’s base cost at $10.00 then your selling price would $20.00.
Selling it yourself, (for $20.00) you actually make a profit that can be reinvested to help your business grow.
Selling it wholesale, (for $10.00) you still have covered your costs and are being paid for your labor. Plus you don’t have to spend the time to market this item yourself.
Selling on consignment, same as selling wholesale except the commission is usually less that wholesale. Generally from 30 to 40%.
And last but not least, you really have to respect yourself and your work. If you undersell yourself, you are not only doing a disservice to yourself but to the art of polymer clay and all the other polymer clay artists out there trying to make a living.
We have many wonderful artists that are trying hard to raise awareness for the art of polymer clay. Some of them produce work that most of us will never achieve, but we can all strive to improve. We need to support their efforts and remember to value our own work.
Part 1 Selling Your Polymer Clay Artwork Part 2 Pricing Polymer Clay Artwork to Sell Wholesale Part 3 Mermaid Bracelet Listed on Etsy Part 4 Inventory Lists for Your Polymer Clay Part 5 Display Cards for Polymer Clay Pins and Necklaces Part 6 Creating Tags for Your Polymer Clay Creations
My friend Alice Hansen and I took a road trip down to Matlacha, FL and Pine Island to Julia’s Arts Gallery.
Julia's Arts
Julia’s Arts is featuring some of my polymer clay work, bracelets, bottle stoppers, perfume pens, and my fish mosaics. The Mermaid on the blue bottle and the new fish bracelet are living there now too.
Julia's Arts - Gallery
It’s a delightful gallery with some really wonderful art by some very talented artists. I’m thrilled to be included.
I love little Florida coastal towns, the “artsy” buildings are so colorful. They grab your attention and make you feel happy, lift your mood if you’re feeling glum. Get you ready to kick back, grab that drink with the umbrella and relax. You’ll find some of the most unusual art work in these cool, colorful galleries.
Alice and I had a great time, we stopped in Punta Gorda to have lunch on the way home and visit some galleries there. Charming little town and they have made a great effort to come back for the devastation from hurricane Charlie several years ago.
Alice has had her painting and prints at Julia’s for several years now. Alice’s work is amazing! She is famous for her marine life watercolors. Manatee and fish of all kinds fall under Alice’s spell and no color escapes her brush. She sells her original artwork as well as prints and note cards of most of her paintings. You can contact Alice through her gallery page at Highlands Art League. Or see more of her work on Julia’s Arts website.
Now all I have to do is figure out how to create these wonderful gentle manatees in polymer clay. Don’t you just love the colors Alice uses?
I used the same canes to create this bracelet that I used on my mermaid in the last post. And again, I layered the cane slices instead of butting them side by side as in the video. However, I did draw a pattern and built the fish first before putting it on the bracelet.
Laying Out The Design
You can just see the pattern between the two fish. I’m fitting the fish on a piece of glass. To see my video that explains how to use a pattern and a piece of glass, just sign up for my newsletter. It’s free.
Bracelet Covered With Black Polymer Clay
I covered a bracelet with black clay, then laid my fish on top. I made sure everything was securely down and baked it.
Side View of Fish Bracelet
Notice the tail on this fish, there is another slice of this cane on the other side. In fact, these are the last two slices of the cane. In the last post I told you that this cane was made from left overs and I was only able to get 6 slices out of it. Four I used for my mermaid’s hat and these two for fish tails. I didn’t waste that little bit of Skinner Blend.
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